get more dj's to play your music

This will be a simple, do's and don'ts blog. If you are doing any of the don'ts... Stop. IMMEDIATELY. Let's Begin. 

"Don'ts"

1. Don't try to have a conversation with them while they are actively spinning. (Duh)

2. Don't make your FIRST communication with them be about them playing your music. 
Why? Well imagine this. You're a popular DJ that gets literally 100 artist messaging you a day about how they are "The hottest in the city" (95% of them are not). Your inbox is constantly being flooded with music, and most of those artists don't follow you on social media or do anything for your brand. So why would you check for them? 

3. Stop getting mad when they ignore you. Don't take it personal. Read point #2 again. They are most likely just really busy. 

4. Stop harassing them just because they are not playing your music. 
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5. Stop trying to "Buy" a DJ's support. If you're paying them to play your song on their station or in the club... the moment you stop, their support will usually stop.
(Please note that this is different from having a radio budget and having a campaign. For a song to blow up on radio, a budget is a necessity. However, we are speaking of paying ONE DJ to play your song.)

​do's

1. If you meet them in a club.... ask them what they want to drink. (I know, so simple.) Hand them a business card and tell them that you'll talk to them soon. Then send them a follow up email or DM a few days later, and remind them who you are. 

2. Provide value to them, or in better words, actually do something for them first. If you have a merch line, get them a T-Shirt. (I did this and it worked... BIG TIME.) If you know what radio station they work at, make all of the DJ's personalized snack bags. Put your business card in the snack bag (I did this too... and it worked... BIG TIME.) 

3. Comment on their posts on social media. Like their pics. But still don't ask them to play your music in the comment section. Just show genuine support. 

4. Try to get to know them, naturally. But don't be weird. For some of you... you're just too weird to do this step, so you may have to skip it. 

5. If you are having a big release... (example: album release party, listening party, etc) invite them to it. This works great after successfully doing tip #2. Roll out the red carpet for them. Do it big. Treat them like royalty! Why? Because if the right DJ in the right situation begins to support you, it can help your buzz grow IMMEDIATELY. And remember, if one DJ at the station starts playing your song, the other DJ's will hear it too!

do these tips correctly, and dj's will be waiting for your music like...