Ever tried to get in touch with curators but couldn’t figure out how? It’s pretty frustrating huh. I know. That’s why I developed this simple process. When I show you how easy it is, you’re going to be mad that you never knew this. 

​So to find spotify curators contacts, type in the (inserts random drum roll) SEARCH BAR! Shocking, I know. Here’s how you do it. 

​Step one: Type in a mood/genre or playlist style and then type “gmail”. Press enter. 

​Next we will click on playlists. Once you select a playlist, you will notice that these curators email/contact information is in the playlist description. Jot down the curators info and send them an email. Let them know that you like their playlist and you’ve attached a song link (of one of your songs) that you feel would match the mood of their playlist. 

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​Bada boom, bada bing! Now just rinse and repeat! Contact any curators who have playlists that match your song’s vibe.
 
I hope that this is helpful for you guys!

This will be a simple, do's and don'ts blog. If you are doing any of the don'ts... Stop. IMMEDIATELY. Let's Begin. 

1. Don't try to have a conversation with them while they are actively spinning. (Duh)

2. Don't make your FIRST communication with them be about them playing your music. 
Why? Well imagine this. You're a popular DJ that gets literally 100 artist messaging you a day about how they are "The hottest in the city" (95% of them are not). Your inbox is constantly being flooded with music, and most of those artists don't follow you on social media or do anything for your brand. So why would you check for them? 

3. Stop getting mad when they ignore you. Don't take it personal. Read point #2 again. They are most likely just really busy. 

4. Stop harassing them just because they are not playing your music. 
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5. Stop trying to "Buy" a DJ's support. If you're paying them to play your song on their station or in the club... the moment you stop, their support will usually stop.
(Please note that this is different from having a radio budget and having a campaign. For a song to blow up on radio, a budget is a necessity. However, we are speaking of paying ONE DJ to play your song.)

1. If you meet them in a club.... Hand them a business card and tell them that you'll talk to them soon. Then send them a follow up email or DM a few days later, and remind them who you are. 

2. Provide value to them, or in better words, actually do something for them first. If you have a merch line, get them a T-Shirt. (I did this and it worked... BIG TIME.) If you know what radio station they work at, make all of the DJ's personalized snack bags. Put your business card in the snack bag (I did this too... and it worked... BIG TIME.) 

3. Comment on their posts on social media. Like their pics. But still don't ask them to play your music in the comment section. Just show genuine support. 

4. Try to get to know them, naturally. But don't be weird. For some of you... you're just too weird to do this step, so you may have to skip it. 

5. If you are having a big release... (example: album release party, listening party, etc) invite them to it. This works great after successfully doing tip #2. Roll out the red carpet for them. Do it big. Treat them like royalty! Why? Because if the right DJ in the right situation begins to support you, it can help your buzz grow IMMEDIATELY. And remember, if one DJ at the station starts playing your song, the other DJ's will hear it too!

As strange as it may sound, the two do not always go hand in hand. In fact, sadly, many artists that you are familiar with, who have had hit songs, are financially struggling. How can this be? Simple. You can be famous and not be "successful". I've seen artists on social media that literally have almost 1,000,000 followers, but have less than 10,000  monthly listeners on Spotify. YIKES. 

On the flip side, I've seen artists that have less than 5,000 followers on social media, yet  have hundreds of thousands of streams. Why? Because those 5,000 followers are really "Core Fans" and supporters; rather than just followers. 

A follower may just think you're cute, funny or motivational. That doesn't mean that they will support your music or any product that you may end up selling. Therefore, you should always focus on being successful and not famous. 

Think about it this way. A girl dresses super sexy and takes half naked pictures on Instagram (*gasp* shocking) and gains quite the following. She has been doing music for years and really wants to blow up in the industry. She amasses over 300,000 followers and is now InstaFamous! Yaaaaayyyy!!!! But alas, there's a problem. The majority of those 300,000 followers are just thirsty old men who could care less about her music. You get it? She's famous, but as far as her music career is concerned, she's not successful. 

Look at success in the music industry as:
1) Is your fan base growing? (example: are you getting more streams, more views and consistently have new people viewing your content?)

2) Have you been able to monetize your music? Are you getting royalties? 

3) Do you love what you're doing and are you still passionate about music? 

If so, you're already successful. If you aren't, work towards it. Don't get blinded by followers and likes. That will not necessarily get you paid. You want to hear something crazy? There are small-time artists that are from America that are touring all over the world & performing their music... AND getting paid for it. And that's their full-time job. Hold on, I've got another one. 

There are tons of rappers that you have never heard of that make a full-time living solely off of their Spotify streams. I repeat: you've probably never even heard of them. Crazy huh? 

Hey hey silly goose! I never said that you couldn't. Simmer down buddy. You can absolutely have both! But they aren't always synonymous (big word). You can be famous without being successful, and you can surely be successful without being famous.  

Great question. Focus on getting supporters, not just followers. Get people to join your email lists, get your streams up, get those Youtube views up, do gorilla marketing in the streets, hand out flyers, HUSTLE. But remember, you're doing it to get supporters (who will BUY something from you AND support your music) and not just a follower (someone who will just hit the LIKE button). 

Kayo Out ​🥊